On April 21, 2025, EDDYSTAR officially announced that it had reached a strategic partnership with AUTOTECNICA IMPORTS PTY LTD, a well-known Australian import and trading company. The two parties held a signing ceremony at the headquarters of Modify-Ah Technology in Guangzhou Yiyun Science and Technology Innovation Center. AUTOTECNICA President Tony Vita and Modify-Ah Technology Chairman Yang Songyou signed the agreement on behalf of both parties. This cooperation marks that EDDYSTAR has officially landed in Oceania after Saudi Arabia, Malaysia, Singapore, Azerbaijan, Taiwan, China, and Macau, China. With the purpose of "cooperation and win-win", it accelerates the international layout of the brand.
As a veteran company in the field of auto parts imports in Australia, AUTOTECNICA has a distribution network and mature supply chain system covering the whole of Australia, and has deep channel resources and market influence in core cities such as Sydney, Melbourne, and Brisbane. According to the agreement, AUTOTECNICA will serve as EDDYSTAR's strategic partner in Australia, and will be fully responsible for the marketing, sales and localization services of the brand's related products, helping EDDYSTAR products quickly reach Australian consumers.
Tony Vita said at the signing ceremony: "EDDYSTAR's innovative technology and high-quality products in the field of automotive parts are highly consistent with the Australian market's demand for high performance and reliability. We look forward to introducing EDDYSTAR's high-quality products to Australia through this cooperation and providing more choices for local customers.
This signing is an important milestone in EDDYSTAR's globalization strategy. In recent years, the brand has achieved breakthroughs in many markets: establishing sales networks through localized cooperation in markets such as Saudi Arabia and Malaysia; and improving brand awareness in Taiwan and Macau with precise market strategies. As the largest automobile consumer market in the southern hemisphere, Australia has a huge annual parts trade scale and a continuously growing demand for high-performance, high-quality auto parts, making it a key move for EDDYSTAR to expand into the Asia-Pacific and global markets.
According to the plan, the two parties will focus on the promotion of EDDYSTAR's core products in the Australian market, and formulate targeted product introduction and marketing plans based on local conditions and user needs. In the future, EDDYSTAR plans to gradually cover major consumer areas in Australia through an online and offline integrated channel model, providing local users with a product experience that combines technical advantages with cost-effectiveness.
In the future, EDDYSTAR will continue to uphold an open and cooperative attitude, work hand in hand with more high-quality partners around the world, driven by technological innovation and supported by localized services, to let the world see the power of Chinese brands.
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